What is Google Stadia and why is it closing? Explained

Today, Google announced that it would close one of its most ambitious companies of the last five years. While the reactions have been everywhere, the limited scale of the popularity of the cloud transmission service means that some wonder what is happening. We are here to answer your questions about What is Google Stadia and why it is closing.

What is Google Stadia? Answered

Google Stadia was Google’s attempt to enter the games’ industry. However, instead of launching hardware to compete with PlayStation and Microsoft, Stadia is a cloud transmission service. The product was bought as a subscription, which allowed users to connect to an extremely powerful PC concentrator that then transmit games to a computer, Chromebook or a television through a Google Chromecast ultra streaming device.

In concept, it was designed to offer the subscribers an unmatched technical performance, regardless of the power of the device used to transmit the transmission. Actually, however, he was never up to his promise.

Why is Google Stadia closing? Answered

In January 2023, Google will close Stadia, and the company says it will reimburse the various purchases made by users. A blog post by Phil Harrison, vice president and general manager of Stadia, explained that the service has not won traction with the users we expected. So what went wrong?

The reasons for the fall of Stadia are multifaceted, but are reduced to having only a limited target audience (due to the internet infrastructure), a strange price model, a limited selection of games and no exclusive content after Google’s decision of reduce your first. Party games development efforts in early 2021.

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Since its inception, Google Stadia has been received with skepticism and scrutiny from the players’ community. While the transmission technology used Google is much more advanced than that of its competitors, Stadia is still prone to many of the failures suffered by Game Streaming (input delay and blurred images), and the service did little to stand out from its competitors. Even with the best Internet, which is only available in very limited areas of the world, Stadia games (or any transmission, for the case) do not feel as precise as console or PC equivalents when the game is executed natively in local hardware.

But there were more obstacles to Stadia’s chances of success. An important problem was his strange subscription model, which only offered a selection of games as part of his base package and charged users for play for others. It is as if Netflix charged $10 per month, then $3 for each program you want to see at the top! It didn’t make much sense, especially when Google, as a video game brand, has barely the same appeal as Sony, Nintendo and Microsoft. Furthermore, it was always going to be a challenge to get new customers on board.

While Google Stadia had a fairly solid games library, there were not many notable exclusives: almost all games on the platform were already available in other places and for less money. When the oldest titles arrived in Stadia, such as Tomb Raider or Resident Evil 7 of 2013, they had a price of $60. That is $40 more than shop windows like Steam and PSN. Ah, and then there was an additional subscription rate of $10 to play in 4K with HDR support. It is not difficult to see where the business model collapsed.

Google Stadia users can at least get a reimbursement for hardware, games and content accessories they have bought. You can read more about the process here if you are one of those affected.

With luck, this article provided a solid overview of ** what Google Stadia is and why it is closing.

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